Design Thinking at Zara

More than any other industry fashion is driven by trends. Zara’s ‘Rapid Fashion’ model allows them to continually scan for emerging trends and have a version on the rail in just a few weeks. They monitor what trendsetters are wearing and quickly give everyone an opportunity to get ‘on-trend’.

Through the concept of “Fast Fashion Retailers”, Zara has revolutionized competitiveness in the fashion industry through:

  • Minimizing stock.
  • Real time reactions to fashion trends.
  • Providing a reason for customers to drop in at least once every week – there’s always something new.


Zara introduces 2 new items every week, so there’s always a motivation for their mass customer base to call at the store. Slow lines are quickly pulled and there’s always something new and ‘edgy’ on the rail.