May 14, 2020

Prepare to get back on track with Crisis Management

Let’s get back on track with this blog series! Learn and practice the skills that will help you pick up from where you left off – whether it’s your career or business – after the covid-19. In this part of the series, let’s practice Crisis Management.


A crisis can come in many different forms, but whatever form it may be, we know the disruption it can cause in our careers and our businesses. While some of us wait to react when a crisis happens, what we need to do to survive and thrive during a crisis is if we prepare for it to happen. Of course, we cannot prepare flawlessly to overcome every crisis but we must at least know how to react before it happens.


Whether you’re a business owner, management, or just an individual in a company, crisis management is a skill we must all prepare for. Crisis management is the preparation for a business or organization to identify and deal with any and sudden emergencies. Whether it is an internal issue like an increase in employee turnover rate or a large scale crisis like the covid-19 situation, we must be prepared for them.


At first glance, crisis management sounds like a job for our Public Relations team. In many organizations, that is the case. But, it doesn’t mean anyone else in the organization or even as an individual running their own business cannot learn about. It is crucial know-how, especially after facing a huge crisis such as the covid-19 pandemic.


Here are some tips to begin with developing your skills.


Think beyond reputation


We often associate crisis management as a means to protect our company’s brand image. But, we need to think beyond that. A crisis can affect an organization down to each individual both externally and internally. As it affects everyone in the organization, it is no longer a brand image issue. It becomes a deep problem that involves everyone in the organization to work together.


Involve everyone in the organization


Any crisis will affect every single person in the organization no matter the scale. Involving everyone in the organization can help people understand their role and impact. Additionally, it also helps the business to run and thrive despite a crisis.


Develop a plan


Having a plan is an important part of crisis management. The plan, however, doesn’t need to be super extensive. We cannot predict every crisis that happens, but we can come up with scenarios both general and  The plan can include simple guidelines for business leaders and their people to react and overcome the crisis.


Leverage social media and available resources


During the covid-19 pandemic, many countries around the world faced lockdown.  This forced people to work remotely for a long time, more than they’re used to. Social media and other social applications are great ways to continue working despite the social distancing. While many organizations face financial constraints, it is important to remember to utilize available resources most optimally.



Learn more tips and tricks in maintaining work by exploring our virtual learning for you and your organization. Click here to learn more!