Design Thinking Comes of Age

Jon Kolko

https://hbr.org/2015/09/design-thinking-comes-of-age

From the September 2015 Issue

 

Executive Summary

In large organizations, design is moving closer to the center of the enterprise. This shift isn’t about aesthetics and product development, however. It’s about imparting the principles of design—collectively known as design thinking—throughout the organization. The approach is in large part a response to the complexity of many products, services, and processes. People need help—they need their interactions with technologies and other complicated systems to be intuitive and pleasurable.

 

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