January 30, 2018

Design Thinking Myths

Inclusion doesn’t mean everyone has a seat at the table

 

I want to continue to tease apart common misperceptions about what design thinking is and how to pull together smart teams.

 

Design thinking is not just a methodology, it’s a way of thinking about problems that creates solutions. These are not abstract solutions. If you’ve identified the right problem, the solution has business benefits. That’s a real solution.

 

This is how design thinking drives value.

 

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