Design Thinking Myths
Inclusion doesn’t mean everyone has a seat at the table
I want to continue to tease apart common misperceptions about what design thinking is and how to pull together smart teams.
Design thinking is not just a methodology, it’s a way of thinking about problems that creates solutions. These are not abstract solutions. If you’ve identified the right problem, the solution has business benefits. That’s a real solution.
This is how design thinking drives value.
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