Heidi Grant, Ph.D. is Senior Scientist at the Neuroleadership Institute, and associate director for the Motivation Science Center at Columbia University. She is the author of the bestselling Nine Things Successful People Do Differently. Her latest book is No One Understands You and What to Do About It, which has been featured in national and international media. She’s on Twitter @heidgrantphd.
To be a successful entrepreneur – or really, a successful anything – you need to be able to recognize an opportunity when you see one. Specifically, you need to be able to identify a problem or gap, and come up with an innovative solution. (Of course you also need to be able to execute that solution, but without spotting the opportunity in the first place, you aren’t going anywhere.)
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