January 30, 2018

The Right Partner Experience: The Importance of People

Partner experience drives partner engagement. The better the experience, the better the engagement. And partner engagement drives sales, market reach and customer satisfaction. Are you giving your partners the best possible experience with your company? In our recent State of Partnering study, we asked solution providers to rank six pillars that affect their experience with a vendor. Overwhelmingly, they ranked “people” as the most important.


Our most recent webinar delved into this importance of people as a critical element in creating the right partner experience – one in which the value of the partner is not only recognized, but celebrated. Bill Lipsin, vice president of Worldwide Channels at NetApp, was my guest for this discussion.


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