Why Do Companies Need Design Thinking in The Future?

Companies that are focused on bottom lines can often leave design thinking by the wayside. However, this is a major oversight.

 

Design has often been thought of as part of the art world, while money was the focus of the business world.

 

However, over time, the two worlds have started to blend together and that is where design thinking comes into play.

 

Lesley Tully is the head of design thinking at Bank of Ireland (BOI). She was brought into the fold to re-engage with customers the bank already have, and appeal to the ones it didn’t.

 

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