Design Thinking for Innovation | SEAC


Our Design Thinking for Innovation solutions build capabilities and mindsets to transform your business. The syllabus is a flexible menu of design thinking courses that allows you to build the exact program required to serve your needs, from intensive Design Thinking Boot Camps through fully integrated deployment programs that guide participants through application, execution, and innovation leadership at work.


The Design Thinking for Innovation course trains learners to use five steps in reaching an effective solution to a problem in the workplace. Although there are five linear steps to the design thinking process, they can also be used in a non-linear way depending on the results. The steps are labeled Empathize, Define, Ideate, Prototype, and Test.


In the Empathy step, the manager gains a thorough understanding of the problem at hand. Empathy is vital to the problem-solving process as it seeks input from those who the problem is impacting in the workplace.


In the Define stage of the process, the problem’s parameters are analyzed to come up with an efficient direction to take in solving the problem. Once the problem is understood and the path is chosen, workers can then move onto the Ideate stage of the design thinking for innovation process.


They can offer ideas in a brainstorming session or other process that asks problem-solvers to think creatively and innovatively in coming up with a solution that can be tried. Often several potential solutions are chosen to be prototyped.


In the prototype stage, the ideas are developed into scaled-down applications that can offer solutions to the problem and also offer measurable results.


The fifth step of the design thinking course is to test each prototype using measurable results to see which offers the most efficient and practical solution. The non-linear way that this process can be used is to go back to either of the preceding steps if the testing reveals a fundamental flaw or misunderstanding or an incorrect path has been chosen.


Developed in collaboration with the Stanford Center for Professional Development, our Design Thinking For Innovation programs utilize content from the Stanford at the Hasso Plattner Institute of Design. Delivered by SEAC’s expert facilitators – in Thai or English – our workshops are activity-centered and application-focused. We build the confidence and capability to deploy design thinking back at work.




New Ideas – Practical design thinking and innovation processes, with tools that can be scaled across the company: implement a creative culture with innovation as a core competence.

New Customer Experiences – A “Customer Obsessed” mindset that begins by identifying the deep, unmet needs of customers. Work backwards from there to design amazing product strategies that deliver true value to customers.

New Mindsets – A “Trial and Learning” mindset that encourages and delights in experimentation. A culture of trying something different, failing cheaply, and moving forward to a breakthrough solution.

Who Should Attend?


Business Leaders and Executives

Who are facing disruption and need to quickly build an innovative and agile organization to survive.


Senior Managers

Who are looking to become more effective innovation leaders, and wish to build the innovation capability and mindset of their people.

Leaders of All Levels

Leaders of All Levels, across all industry sectors

Who want to effectively serve customers, implement disruptive strategies, and remain competitive in highly volatile and uncertain business landscapes.