Travel today is about authenticity, personalization, and the overall ‘experience’. Marriott has made the BCG list of ‘Most Innovative Companies’ through its response to the threat…and the opportunities.
How Marriott Made the List of ‘Most Innovative’ Companies with Design Thinking:
Marriot’s ‘M-Live’ centers recognize that Marriott sees itself as a media company, as it needs to be to build and sustain relationships with a Millennial customer base.
Creative and authentic Content builds a Marriott Community and drives Commerce (room bookings).
Additional initiatives such as mobile check-in, member apps, and personalization of holiday experiences through ‘Marriott Traveler’ demonstrate Marriott’s innovation credentials.