A version of this article appeared in the January–February 2011 issue of Harvard Business Review.
Sarah Cliffe is an executive editor at the Harvard Business Review.
With product life cycles growing ever shorter and competition cropping up in unexpected places, nearly every industry is facing disruption. How can you tell if your model is running out of gas? For starters, if your next-generation innovations provide smaller and smaller improvements and your people have trouble thinking of new ways to enhance your offering. Pay heed to the signs and start experimenting with several new options until you find one that will turn your threat into an opportunity.
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