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Michael Ventura is an accomplished entrepreneur, author, and designer. He is the Founder and CEO of Sub Rosa, a multidisciplinary strategy and design studio that has guided huge international brands as they solve complicated problems. As a junior ad man at 23, he was fired about a year in. He took everything he learned and started all over again.
Ventura keeps pushing himself and Sub Rosa to do more and do it better, acquiring expertise in new areas every week.

Michael ventura
SEAC FYI Center building 2,
3rd Floor
September 24,
13.00 - 17.00
** By SEAC Invitation Only
Why micheal ventura?

Michael Ventura is an accomplished entrepreneur, author, and designer. He is the Founder and CEO of Sub Rosa, a multidisciplinary strategy and design studio that has guided huge international brands in solving the complicated problems they face. As a junior ad man at 23, he was fired about a year in. He took everything he learned and started all over again. Ventura keeps pushing himself and Sub Rosa to do more and do it better, acquiring expertise in new areas every week.

APPLIED
EMPATHY

Sub Rosa’s clients include a variety of Fortune 500 companies (GE, Google, Marriott, Nike), well-respected institutions such as the United Nations and the Obama Administration, as well as some of the world’s most progressive start-ups and founders (SoFi, Warby Parker, Chan-Zuckerberg Initiative).


Michael has served as a board member and advisor to a variety of organizations including Behance (An Adobe Company), The Burning Man Project, The Smithsonian’s Cooper-Hewitt National Design Museum, Friends of +POOL, and the U.N. affiliated Tribal Link Foundation. A dynamic writer and presenter, Michael is frequently engaged as an advisor to entrepreneurs and leaders of some of the largest corporations across the globe. He is also a lecturer at The United States Military Academy at West Point and Princeton University where he teaches empathic design.


Outside of this work, Michael and his wife Caroline have co-founded the New York-based retail experience Calliope, as well as its adjoining gallery And & And. In his personal time, Michael is an active practitioner of eastern and indigenous medicine, working in private practice and regularly leading workshops on how to bring these powerful traditions into a modern life and workplace.

close
WHAT IS
The New Language of Leadership?
Leadership is also a language itself

We all communicate with one another with language. Whether it is through verbal language such as speech or the written word, or with the visuals of body language, you are able to communicate with others because of it. You begin to learn language as a baby and continue to learn language as you get older. As adults, we also learn the jargon and specialized language of our field and culture.


Leadership is also a language; how you communicate with your people is the way you lead them. But the downfall of this is that most – if not all – organisations tend to take a one-size-fits-all approach to ‘speaking’ the language of leadership.


Many organizations also use this same one-size-fits-all approach to dealing with their customers, categorizing them as one group with similar characteristics.

deeper understanding

But that’s actually not what true leadership is about. The new language of leadership is a different level of leading. You become more self-aware, allowing you to have a deeper understanding of your people, your customers, and your other stakeholders.


This is the essence of what Michael Ventura shares in his book about the new language of leadership.
He not only designed and mastered the new language of leadership, but with his team at Sub Rosa he also helps his clients to use the new language to design solutions for complex problems.
In a way, the new language of leadership humanizes leaders. No matter the size of the organisation, business leaders often become rigid - almost robotic. Because they have a diverse group of people to lead and a lot of work to accomplish, they believe the most realistic thing to do is to lead with an iron fist.

Michael Ventura
truly understanding.
is about
The new language of leadership

But as Michael Ventura said in his book, with the new language of leadership, “complex problems become more understandable, teams become more effective, and companies become more nimble”.
With the new language of leadership, the results are all about sustainability. It is a foundation for leading, and how you react to and communicate with your people.

The new language of leadership is about truly understanding. The new language of leadership is not simply about being nice, showing pity, or even sympathy towards your people or customers. It is about truly understanding them.


I know what you’re probably thinking: isn’t it time-consuming and unrealistic to try to understand every single employee and customer? The answer is yes. I can tell you from my own experience that it really is time-consuming and emotionally tiring. It makes you stop and think: is all this even worth it?

HOW
MICHAEL HELPS
Unique Approach

Sub-Rosa is a strategy and design practice studio that empowers leaders and evolves organizations. It lets them see themselves as a team of creative problem solvers. Their work balances consultation and implementation, recommending strategic opportunities and impactful solutions.
They help leading organizations with insight development, organizational change, brand design, human interaction and experience design. Sub Rosa works with some of the world’s most recognized companies, across many industries.

Sub-Rosa’s approach utilises, deeper understanding and insight towards others and embeds it into the entire organization. It is a hard skill, from the board-room to the shop floor. They use this to help clients develop and market products and services for customers. This is done by observing how customers use products and services and listening to them talk about the products and services they need. Companies that don’t look at things from the perspective of their customers - and competitors - risk being disrupted right out of their industries, like Netflix did to Blockbuster, warns Allworth.

Creative Thinking and quickness of mind are what Sub-Rosa is all about, whether that applies to his own life or one of Sub Rosa’s global-notable clients. They are an agency capable of producing an endless supply of innovative solutions via a staff of unconventional problem-solvers. Their creative think tank includes producers, designers, architects and more.

Delta airlines
the white house
NIKE
New balance
GE

Disrupting the traditional sponsorship model

BUILDING THE NEXT GENERATION OF CULTURAL AND ENVIRONMENTAL STEWARDS

Disrupting the traditional sponsorship model

Humanizing product innovation through a sensorial brand experience

What happens when one of the world’s biggest manufacturing companies finds itself at an innovation and talent recruitment crossroads?

Delta Airlines
Disrupting the traditional
sponsorship model

Delta believes in helping passengers get to their next destination. With a deep desire to partner with powerful thought leaders, business people, and innovators, Delta is committed to being the go-to airline for people building our future. Conversations with Delta began by focusing on their sponsorship of the TED Conference. Delta was looking for a new and disruptive way to engage at the conference and beyond.
Working in partnership with both Delta and TED teams, Sub-Rosa were able to curate an immersive embedded TED experience, Destination Tomorrow. The experience consisted of a three-day activation in Vancouver designed to bring some of TED’s most progressive minds together for deep conversation centered on key themes meaningful to Delta and the attendees.
Working with TED and Delta’s media agency, they created a content series that was delivered through TED.com, Delta’s owned and operated channels, and in a custom-created in-flight content channel on all Delta flights. Organized around inspiring deeper understanding for the various roles everyone at Delta play in order to get people to their destinations, today and tomorrow, they produced and hosted a one-day summit for high-potential employees at Delta’s aviation museum at their global headquarters. Joined by speakers from Delta’s organization, as well as TED’s fellowship program and applying the new language of leadership, Delta team members got an opportunity to expand their thinking and connect on a deep and meaningful level with their colleagues – setting forth a mission for the company both internally and externally, bringing today into tomorrow.

Play
close

Led by the intent to build the next generation of cultural and environmental stewards, The White House launched the Every Kid in a Park initiative in September 2015, granting fourth graders and their families free access to 2,000 federally managed lands, waters, and historic sites. Sub-Rosa lead this important initiative with an aim to drive awareness and engagement with educators, families, and students. Our work ultimately delivered a brand identity system, social campaign strategy, new website, and VR video experience featuring First Lady Michelle Obama.
Rooted in the playfulness of childhood, the identity for the Every Kid in a Park campaign pairs the badge down to a simple color palette, unified typography, an iconic form, and a systematic application across a range of collateral. A supporting set of expressive illustrations were also developed to pair with a new approach to the badge and help tell the story and spirit of community. Inspired by fourth graders’ boundless imagination, pledge badges were designed to promote the initiative both inside and outside the classroom. As an extension of the brand identity, the badge illustrates a child’s peaceful expression while visioning their day at a national park. Fourth graders were prompted to draw how they imagine their day in the park, while parents and teachers were prompted to share a digital badge across social channels.

BUILDING THE NEXT GENERATION
OF CULTURAL
AND ENVIRONMENTAL STEWARDS
The White House
Play
close

New Balance engaged Sub Rosa to design, build, and operate a 40,000 sq. ft. brand and retail experience at New York’s Jacob Javits Center. More than just a moment for retail, the pre-race expo Marathon experience culminated months of preparation and kicked off Marathon weekend. It also served as a pinnacle moment for the All Roads Lead to NYC brand campaign and exclusive product showcases.
New Balance wanted to make a powerful impression on runners and the host city’s running culture. The brand wasn’t interested in simply seeing its logo in lights, it wanted to create meaningful impact and show the running community that New Balance is one of their own. Their work spanned a complete brand strategy, experiential design, custom technology development, and execution, as well as digital and content production for the lead-up and day-of marathon events.

New Balance
close
Humanizing product innovation
through a sensorial brand experience
NIKE

Hyperfeel is the byproduct of years of Nike’s innovation work at the intersection of performance, technology and design. A shoe truly created to give runners the most sensorial, connected experience between their foot and the earth. But in order to make this product launch a success, they needed to show runners why the connection between their foot and the earth was so important in the first place.
With a goal to expose this product to not just die-hard runners, but everyday athletes as well, they created a 4-day immersive experience, inviting participants to experience their feet like never before. In the heart of New York’s Meatpacking District during Fashion Week, they opened a 5,000 sq. ft. freestanding structure that led guests into a sensorial labyrinth with only their feet to guide them. At entry, guests removed their shoes and were outfitted with neuro-headsets that monitored their brainwaves as they explored the space. As they entered the pitch black environment, they soon learned that they’d need to use their feet as their eyes to get to the other side. Under their feet they found the ground transition from grass to asphalt to rubber to wet sand and more. As they explored the space with their feet, they knew they were heading in the right direction when the texture below them changed. Data was captured in real-time while ambient audio played in their headsets.

close
What happens when one of
the world’s biggest manufacturing companies
finds itself at an innovation
and talent recruitment crossroads?
GE

As the maker movement began to take hold and more people began to embrace the idea of invention, GE felt there was an opportunity to play a role. They set out together to see how they could collectively create a spirit of invention and making to a global movement and began a factory tour – meeting the innovators that power some of GE’s best and brightest ideas.
During this journey they uncovered a surprising fact about many of GE’s factories. Most of the products GE makes are still made by hand. With this newfound understanding of GE’s inherent maker DNA, they brought together a group of progressive makers from around the globe and facilitated a dialogue about collaboration. These collaborative conversations with independent makers and GE began to spur excitement for a big idea: to bring all these brands together, and many like them, for a traveling experience and digital platform designed to let people learn, design, and make together.

Play
close

They are vital to maintaining sustainable success. Entrepreneurs are surrounded by people they need to understand, from shareholders and investors to employees and customers. When an entrepreneur is in tune with the perspectives and needs of these parties, the business is strengthened. The connection provides the entrepreneur with insights to run their business optimally. It is important that customers, employees, investors and stakeholders know that their interests are a priority. They need to know their voice matters. Therefore, the entrepreneur should demonstrate that the goals of the business are not just for the benefit of him or herself, but for all parties. It’s important to take the time to talk with customers and employees and understand their views. Employees are generally at the front line of a business, and customers are the source of profits, so understanding their experience is vital.

Insights
into people are important
DEEP
applying
the new language
of leadership.

Pain: Unable to solve
complex problems in a timely manner

Ability to design new solutions for this complex and fast-moving world

Pain: Unaware of self and others

Ability to understand yourself, your customers, and your partners

Pain: Blind
to other’s perspectives

Ability to see the world through someone else’s eyes

Pain: Unable to keep up
with the fast changes in our world

Ability to have a sense of urgency and of limited time

Pain: Unable to reach
your potential as a leader

Ability to speak in the new language of leadership

Credentials
Slider
Copyright © 2018. All rights reserved.
play_circle_outline

Michael Ventura is an accomplished entrepreneur, author, and designer. He is the Founder and CEO of Sub Rosa, a multidisciplinary strategy and design studio that has guided huge international brands as they solve complicated problems. As a junior ad man at 23, he was fired about a year in. He took everything he learned and started all over again.
Ventura keeps pushing himself and Sub Rosa to do more and do it better, acquiring expertise in new areas every week.

Michael ventura
SEAC FYI Center building 2,
3rd Floor
September 24,
13.00 - 17.00
** By SEAC Invitation Only
Why micheal ventura?

Michael Ventura is an accomplished entrepreneur, author, and designer. He is the Founder and CEO of Sub Rosa, a multidisciplinary strategy and design studio that has guided huge international brands in solving the complicated problems they face. As a junior ad man at 23, he was fired about a year in. He took everything he learned and started all over again. Ventura keeps pushing himself and Sub Rosa to do more and do it better, acquiring expertise in new areas every week.

APPLIED
EMPATHY

Sub Rosa’s clients include a variety of Fortune 500 companies (GE, Google, Marriott, Nike), well-respected institutions such as the United Nations and the Obama Administration, as well as some of the world’s most progressive start-ups and founders (SoFi, Warby Parker, Chan-Zuckerberg Initiative).


Michael has served as a board member and advisor to a variety of organizations including Behance (An Adobe Company), The Burning Man Project, The Smithsonian’s Cooper-Hewitt National Design Museum, Friends of +POOL, and the U.N. affiliated Tribal Link Foundation.
A dynamic writer and presenter, Michael is frequently engaged as an advisor to entrepreneurs and leaders of some of the largest corporations across the globe. He is also a lecturer at The United States Military Academy at West Point and Princeton University where he teaches empathic design.


Outside of this work, Michael and his wife Caroline have co-founded the New York-based retail experience Calliope, as well as its adjoining gallery And & And. In his personal time, Michael is an active practitioner of eastern and indigenous medicine, working in private practice and regularly leading workshops on how to bring these powerful traditions into a modern life and workplace.

close
WHAT IS
The New Language of Leadership?
Leadership is also a language itself

We all communicate with one another with language. Whether it is through verbal language such as speech or the written word, or with the visuals of body language, you are able to communicate with others because of it. You begin to learn language as a baby and continue to learn language as you get older. As adults, we also learn the jargon and specialized language of our field and culture.


Leadership is also a language; how you communicate with your people is the way you lead them. But the downfall of this is that most – if not all – organisations tend to take a one-size-fits-all approach to ‘speaking’ the language of leadership.


Many organizations also use this same one-size-fits-all approach to dealing with their customers, categorizing them as one group with similar characteristics.

deeper understanding

But that’s actually not what true leadership is about. The new language of leadership is a different level of leading. You become more self-aware, allowing you to have a deeper understanding of your people, your customers, and your other stakeholders.


This is the essence of what Michael Ventura shares in his book about the new language of leadership.
He not only designed and mastered the new language of leadership, but with his team at Sub Rosa he also helps his clients to use the new language to design solutions for complex problems.
In a way, the new language of leadership humanizes leaders. No matter the size of the organisation, business leaders often become rigid - almost robotic. Because they have a diverse group of people to lead and a lot of work to accomplish, they believe the most realistic thing to do is to lead with an iron fist.

Michael Ventura
truly understanding.
is about
The new language of leadership

But as Michael Ventura said in his book, with the new language of leadership, “complex problems become more understandable, teams become more effective, and companies become more nimble”.
With the new language of leadership, the results are all about sustainability. It is a foundation for leading, and how you react to and communicate with your people.

The new language of leadership is about truly understanding. The new language of leadership is not simply about being nice, showing pity, or even sympathy towards your people or customers. It is about truly understanding them.


I know what you’re probably thinking: isn’t it time-consuming and unrealistic to try to understand every single employee and customer? The answer is yes. I can tell you from my own experience that it really is time-consuming and emotionally tiring. It makes you stop and think: is all this even worth it?

HOW
MICHAEL HELPS
Unique Approach

Sub-Rosa is a strategy and design practice studio that empowers leaders and evolves organizations. It lets them see themselves as a team of creative problem solvers. Their work balances consultation and implementation, recommending strategic opportunities and impactful solutions.
They help leading organizations with insight development, organizational change, brand design, human interaction and experience design. Sub Rosa works with some of the world’s most recognized companies, across many industries.

Sub-Rosa’s approach utilises, deeper understanding and insight towards others and embeds it into the entire organization. It is a hard skill, from the board-room to the shop floor. They use this to help clients develop and market products and services for customers. This is done by observing how customers use products and services and listening to them talk about the products and services they need. Companies that don’t look at things from the perspective of their customers - and competitors - risk being disrupted right out of their industries, like Netflix did to Blockbuster, warns Allworth.

Creative Thinking and quickness of mind are what Sub-Rosa is all about, whether that applies to his own life or one of Sub Rosa’s global-notable clients. They are an agency capable of producing an endless supply of innovative solutions via a staff of unconventional problem-solvers. Their creative think tank includes producers, designers, architects and more.

Delta airlines
the white house
NIKE
New balance
GE

Disrupting
the traditional sponsorship model

BUILDING THE NEXT GENERATION OF CULTURAL AND ENVIRONMENTAL STEWARDS

Disrupting
the traditional sponsorship model

Humanizing product innovation through a sensorial brand experience

What happens when one of the world’s biggest manufacturing companies finds itself at an innovation and talent recruitment crossroads?

Delta Airlines
Disrupting
the traditional
sponsorship model

Delta believes in helping passengers get to their next destination. With a deep desire to partner with powerful thought leaders, business people, and innovators, Delta is committed to being the go-to airline for people building our future. Conversations with Delta began by focusing on their sponsorship of the TED Conference. Delta was looking for a new and disruptive way to engage at the conference and beyond.
Working in partnership with both Delta and TED teams, Sub-Rosa were able to curate an immersive embedded TED experience, Destination Tomorrow. The experience consisted of a three-day activation in Vancouver designed to bring some of TED’s most progressive minds together for deep conversation centered on key themes meaningful to Delta and the attendees.
Working with TED and Delta’s media agency, they created a content series that was delivered through TED.com, Delta’s owned and operated channels, and in a custom-created in-flight content channel on all Delta flights. Organized around inspiring deeper understanding for the various roles everyone at Delta play in order to get people to their destinations, today and tomorrow, they produced and hosted a one-day summit for high-potential employees at Delta’s aviation museum at their global headquarters. Joined by speakers from Delta’s organization, as well as TED’s fellowship program and applying the new language of leadership, Delta team members got an opportunity to expand their thinking and connect on a deep and meaningful level with their colleagues – setting forth a mission for the company both internally and externally, bringing today into tomorrow.

Play
close

Led by the intent to build the next generation of cultural and environmental stewards, The White House launched the Every Kid in a Park initiative in September 2015, granting fourth graders and their families free access to 2,000 federally managed lands, waters, and historic sites. Sub-Rosa lead this important initiative with an aim to drive awareness and engagement with educators, families, and students. Our work ultimately delivered a brand identity system, social campaign strategy, new website, and VR video experience featuring First Lady Michelle Obama.
Rooted in the playfulness of childhood, the identity for the Every Kid in a Park campaign pairs the badge down to a simple color palette, unified typography, an iconic form, and a systematic application across a range of collateral. A supporting set of expressive illustrations were also developed to pair with a new approach to the badge and help tell the story and spirit of community. Inspired by fourth graders’ boundless imagination, pledge badges were designed to promote the initiative both inside and outside the classroom. As an extension of the brand identity, the badge illustrates a child’s peaceful expression while visioning their day at a national park. Fourth graders were prompted to draw how they imagine their day in the park, while parents and teachers were prompted to share a digital badge across social channels.

BUILDING
THE NEXT GENERATION
OF CULTURAL AND
ENVIRONMENTAL STEWARDS
The White House
Play
close

New Balance engaged Sub Rosa to design, build, and operate a 40,000 sq. ft. brand and retail experience at New York’s Jacob Javits Center. More than just a moment for retail, the pre-race expo Marathon experience culminated months of preparation and kicked off Marathon weekend. It also served as a pinnacle moment for the All Roads Lead to NYC brand campaign and exclusive product showcases.
New Balance wanted to make a powerful impression on runners and the host city’s running culture. The brand wasn’t interested in simply seeing its logo in lights, it wanted to create meaningful impact and show the running community that New Balance is one of their own. Their work spanned a complete brand strategy, experiential design, custom technology development, and execution, as well as digital and content production for the lead-up and day-of marathon events.

New Balance
close
Humanizing product innovation
through a sensorial brand experience
NIKE

Hyperfeel is the byproduct of years of Nike’s innovation work at the intersection of performance, technology and design. A shoe truly created to give runners the most sensorial, connected experience between their foot and the earth. But in order to make this product launch a success, they needed to show runners why the connection between their foot and the earth was so important in the first place.
With a goal to expose this product to not just die-hard runners, but everyday athletes as well, they created a 4-day immersive experience, inviting participants to experience their feet like never before. In the heart of New York’s Meatpacking District during Fashion Week, they opened a 5,000 sq. ft. freestanding structure that led guests into a sensorial labyrinth with only their feet to guide them. At entry, guests removed their shoes and were outfitted with neuro-headsets that monitored their brainwaves as they explored the space. As they entered the pitch black environment, they soon learned that they’d need to use their feet as their eyes to get to the other side. Under their feet they found the ground transition from grass to asphalt to rubber to wet sand and more. As they explored the space with their feet, they knew they were heading in the right direction when the texture below them changed. Data was captured in real-time while ambient audio played in their headsets.

close
What happens when one of
the world’s biggest manufacturing companies
finds itself at an innovation
and talent recruitment crossroads?
GE

As the maker movement began to take hold and more people began to embrace the idea of invention, GE felt there was an opportunity to play a role. They set out together to see how they could collectively create a spirit of invention and making to a global movement and began a factory tour – meeting the innovators that power some of GE’s best and brightest ideas.
During this journey they uncovered a surprising fact about many of GE’s factories. Most of the products GE makes are still made by hand. With this newfound understanding of GE’s inherent maker DNA, they brought together a group of progressive makers from around the globe and facilitated a dialogue about collaboration. These collaborative conversations with independent makers and GE began to spur excitement for a big idea: to bring all these brands together, and many like them, for a traveling experience and digital platform designed to let people learn, design, and make together.

Play
close

They are vital to maintaining sustainable success. Entrepreneurs are surrounded by people they need to understand, from shareholders and investors to employees and customers. When an entrepreneur is in tune with the perspectives and needs of these parties, the business is strengthened. The connection provides the entrepreneur with insights to run their business optimally. It is important that customers, employees, investors and stakeholders know that their interests are a priority. They need to know their voice matters. Therefore, the entrepreneur should demonstrate that the goals of the business are not just for the benefit of him or herself, but for all parties. It’s important to take the time to talk with customers and employees and understand their views. Employees are generally at the front line of a business, and customers are the source of profits, so understanding their experience is vital.

Insights
into people are important
DEEP
applying
the new language
of leadership.

Pain: Unable to solve
complex problems in a timely manner

Ability to design new solutions for this complex and fast-moving world

Pain: Unaware of self and others

Ability to understand yourself, your customers, and your partners

Pain: Blind
to other’s perspectives

Ability to see the world through someone else’s eyes

Pain: Unable to keep up
with the fast changes in our world

Ability to have a sense of urgency and of limited time

Pain: Unable to reach
your potential as a leader

Ability to speak in the new language of leadership

Credentials
Slider
Top